Jen joined the events industry in 2012, but has been a project manager since 2003 as well as a Six Sigma Green Belt since 2006. Her focus is on digital event tools, combining her years of project management and process experience with her background as a solutions architect to provide integrated attendee experiences. She believes that teams succeed or fail together and, to the attendee, any failure along the way is a failure of that experience as a whole. Jen graduated from the University of Wisconsin-Madison with a BBA in Finance, plus certifications in International Business and German as well as an MBA in Marketing and Management from the University of Minnesota-Twin Cities. She enjoys hiking and spending time in nature, soaking up local culture with her husband, and splits her time between Seattle, Washington and Salvador, Brazil.